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Free playbook. Five tests for deciding whether a B2B opportunity is worth pursuing.
Oftentimes, a real problem is not a good business opportunity.
A problem can exist without being urgent, a buyer can be interested without having the authority to buy, and a market can be large without being accessible or economically viable.
This short playbook looks at five conditions that determine whether an opportunity deserves further investment: problem, urgency, decision, access and economics.
It is based on a simple idea I learnt painfully: before asking whether you can build something, ask whether the opportunity around it is worth building for.
Free download. No email needed.
If you read it and find it useful, I’d appreciate a short note with your thoughts. You can email me.
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