Building an audience and turning it into revenue
 
Context
 
At Amplify Media, I built two newsletters from scratch, growing their combined audience to over 7,000 subscribers while maintaining open rates of 35–45%.
 

Work
 
I developed the editorial strategy, defined audience profiles and content pillars, and established a publishing system across both newsletters. I wrote nearly 150 issues in the first year and used engagement data and reader feedback to refine the content.
 
I also designed a campaign to monetise an existing 3,000-subscriber list. Rather than prioritising acquisition, I reworked the offer by bundling three products into a single subscription package. I wrote the sales page and email sequence, then reinvested the revenue into paid acquisition.

 
Results
 

• Grew two newsletters from zero to over 6,000 combined subscribers.

• Sustained open rates of 35–45%.

• Generated €10,000 in revenue from a single campaign.

• Increased the monetised list from 3,000 to 4,400 subscribers in three months.
   

The editorial system built the audience. The campaign turned it into a source of revenue and funded further growth.